February 15, 2006

Dubai Business Bay

Dubai, in collaboration with OMA, February 2006

The assignment for Dubai Business Bay was two-fold:
1. to find names and division-strategies for the districts of a masterplan
2. to find an appropriate way of advertisement for the whole development
But, how do find unique names? How do find outstanding advertisement strategies? When every resort in Dubai is already highlighted as something unique and outstanding; doing the same with Dubai Business Bay would only add another colour to this mosaic.

Design Team: Theo Deutinger, Andreas Kofler, Bea Ramo